How an Ad Campaign Created the Diamond Gemstone

How an Ad Campaign Created the Diamond Gemstone

Into the 1930s, few Americans proposed with all the stone that is precious. Then everything changed.

Once I made a decision to propose to your girl who’s now my spouse, we provided lots of considered to the way I would definitely get it done. But i did not think much in what I became likely to get it done with. Not merely did an engagement ring appear the logical—nay, the inevitable—choice, but I experienced simply the extremely diamond. My grandfather had scrounged up sufficient money to purchase a band for my grandmother within the early 1950s, additionally the rock had passed away in my experience as he died. We reset the diamond in an even more band that is modern got the ring appraised, and slipped it back at my fiancee’s little finger.

It absolutely was a gorgeous moment—a gesture of love and dedication spanning generations. Plus it ended up being additionally precisely what De Beers Consolidated Mines, Ltd. Continue reading “How an Ad Campaign Created the Diamond Gemstone”